Sport ‘for fun’, sauna culture, plus we need to talk about Ozempic...

Why 'all have won and none must have prizes', the Swedish swimwear debate and the Danish company keeping the country afloat

It's cold, it’s wet, I’m on my second coffee before an afternoon shuttling approximately 10,000 mini Vikings to various activities and whittling (always the whittling). I would dearly love to be in a sauna right now (you?) but instead I’m writing about them. And sports days. And Ozempic. Welcome to your alternative Nordic newsletter…

First up, we need to…